G Suite: the next chapter in Google’s enterprise services story

In the summer of 2006, Richard Hammond crashed a jet-powered car named Vampire, the Finnish band Lordi won Eurovision with the song “Hard Rock Hallelujah,” and Google announced Google Apps for Your Domain. While the first two have long since passed their 15 minutes of fame, the earliest iteration of Google’s cloud-based productivity suite for businesses is more popular than ever before.

In 2011, the service was renamed Apps for Business, and Google began charging organisations with more than 10 accounts the unfathomable sum of £33 per user, per year to continue the service — a price tag that hasn’t changed to this day. Over the years Google’s productivity suite picked up new services, dumped outdated apps, and eventually combined the 5GB allotted to Drive with Gmail’s 25GB to provide users with a total of 30GB across all Apps for Business products.

In late summer of 2015, Google felt the need to rebrand their services once again. The company’s executive chairman issued a statement clarifying that “We never set out to create a traditional ‘enterprise’ business — we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition.” Thus, their enterprise apps was renamed a second time, and Google Apps for Business became Google Apps for Work.

Which brings us to today. It’s 2016 and change seems inevitable, the Americans are in the midst of an…interesting election, and here in the UK we’re dealing with the fallout of the EU referendum vote. But at Google, change is no more complicated than a third try at renaming its enterprise cloud productivity applications, this time accompanied by some exciting under-the-hood additions.

G Suite: more intelligent software, more productive teams

Still starting at £33 per user, per year, the newly branded G Suite includes Gmail, Calendar, Drive, Hangouts, Docs, Sheets, Slides, Forms, Sites, and Google+. Although it’s still limited to 30GB of storage for basic accounts, organisations can upgrade their plans to include unlimited storage for £79 per user, per year.

Just three years ago, Google recorded 25% as many searches relating to machine learning as today. Artificial intelligence, or AI, is often mislabeled as machine learning; the former is a computer that can generate independent creative thought, and the latter is a computer that can examine ever-increasing amounts of data to imitate the trends it finds within.

Google has access to hundreds of millions of user actions and habits at any given moment, and by analyzing these habits the tech giant can deliver incredible amounts of assistance to your employees. With G Suite, Drive automatically presents projects and documents based on habits and time of day, new Calendar items are automatically populated with the most likely details and suggestions, Docs, Drive and Sheets get plain language searches and data insights, and Slides leverages machine learning to make sleek and modern layout recommendations.

Technology is rarely as all-encompassing as what we’re seeing from G Suite. From industry-leading security to state-of-the-art machine learning, this isn’t just a bundle of niche solutions that only become worthwhile when combined; every improvement to Google’s cloud-based productivity software is a superbly functional and usable tool for your business’s collaborative process.

The team at Damson Cloud has been with Google’s cloud services every step of the way. Their story is our story, and we’d love nothing more than to share it with you. Businesses across the globe are moving closer to exclusively cloud-based environments, and our team is helping them get there. Contact us today with any questions you have about cloud migrations, services, platforms, and infrastructures.